After suffering a 12.5% decline in 2002, US online advertising is set to return to growth this year, with eMarketer forecasting a 6.3% rise in revenues. The online ad sector has undergone two years of decline following the burst of the dotcom ‘bubble’ and has not been helped by the downturn in the broader advertising… Continue reading US Online Advertising Forecasts From eMarketer
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The level of customer service at US online stores has improved considerably in the past year, according to the research carried out by the e-tailing group. The Chicago based consulting firm secretly shopped at 100 e-commerce sites during the fourth quarter of 2002 to assess the state of online customer service. It concentrated on a… Continue reading Customer Service Improving For Internet Shoppers, Finds Study
There was a 9% rise in the number of internet subscriptions in the UK between November 2001 and November 2002, according to the Office of National Statistics. The latest monthly update to the survey of ISPs revealed that total subscriptions increased by 0.4% in the space of a month and the index of internet connectivity… Continue reading Broadband Stimulates UK Internet Market
US consumers are expected to spend $14.8 billion online during the first quarter of this year, a marginal increase on the same period in 2002, according to the latest figures from the Yahoo!/ACNielsen Internet Confidence Index. The spending forecast, whilst up 1.4% on Q1 2002, is down by 4.5% on the $15.5 billion spent by… Continue reading US Online Retail Spend To Nudge Up 1.4% In Q1, Finds Survey
Lower income households in the US watch more television than higher income brackets, according to new research from the Yankee Group, which shows that homes earning $35,000 a year or less have their televisions turned on for an average of six hours and twelve minutes per day. However, in homes with the same income, but… Continue reading Low Income US Homes Watch Most TV, Finds Yankee Group
Home broadband access grew by 59% in the US during 2002 as an increasing number of internet users made the switch from dial-up services. Nielsen//NetRatings estimates that 33.6 million Americans now access the net via a high-speed connection in the domicile. Narrowband users still make up the majority of the internet population but last year… Continue reading US Web Users Move Into The Fast Lane
In 2004, cable companies face a tough climate with rising competition but the industry as a whole is in a healthier state than last year and should benefit from increased uptake of new services. Research by technology consultants Ovum suggests that broadband remains a key growth area. Cable has little competition from infrastructure-based operators in… Continue reading Cable Firms To Extend Their Clout
Online ad revenues will increase by almost 50% during 2003, as a result of increased web usage, says the UK’s leading interactive media agency. It has been a difficult few years for the online advertising industry but internet consumption has continued to grow and i-level predicts that it will increase from 6% to account for… Continue reading Broadband To Provide A Boost To Net Revenues
More internet users than ever went online to browse and buy from shopping sites during the 2002 holiday season. That is the conclusion of a new report produced by market researchers at Retail Forward. A survey carried out in the week after Christmas revealed that 88% of US internet users shopped online and 75% actually… Continue reading Online Shopping Commonplace At Christmas, Says Report
The worldwide market for internet access devices will grow at an overall annual rate of 28.2% between 2001 and 2006, according to a new report from In-Stat/MDR. Internet access devices can be defined as personal computers, mobile phones, internet-enabled set-top boxes, internet appliances, smart appliances and white goods. Instat estimates that shipments will increase from… Continue reading Internet Access Device Market Set To Expand
