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Lower income households in the US watch more television than higher income brackets, according to new research from the Yankee Group, which shows that homes earning $35,000 a year or less have their televisions turned on for an average of six hours and twelve minutes per day. However, in homes with the same income, but… Continue reading Low Income US Homes Watch Most TV, Finds Yankee Group

Home broadband access grew by 59% in the US during 2002 as an increasing number of internet users made the switch from dial-up services. Nielsen//NetRatings estimates that 33.6 million Americans now access the net via a high-speed connection in the domicile. Narrowband users still make up the majority of the internet population but last year… Continue reading US Web Users Move Into The Fast Lane

In 2004, cable companies face a tough climate with rising competition but the industry as a whole is in a healthier state than last year and should benefit from increased uptake of new services. Research by technology consultants Ovum suggests that broadband remains a key growth area. Cable has little competition from infrastructure-based operators in… Continue reading Cable Firms To Extend Their Clout

Online ad revenues will increase by almost 50% during 2003, as a result of increased web usage, says the UK’s leading interactive media agency. It has been a difficult few years for the online advertising industry but internet consumption has continued to grow and i-level predicts that it will increase from 6% to account for… Continue reading Broadband To Provide A Boost To Net Revenues

More internet users than ever went online to browse and buy from shopping sites during the 2002 holiday season. That is the conclusion of a new report produced by market researchers at Retail Forward. A survey carried out in the week after Christmas revealed that 88% of US internet users shopped online and 75% actually… Continue reading Online Shopping Commonplace At Christmas, Says Report

The worldwide market for internet access devices will grow at an overall annual rate of 28.2% between 2001 and 2006, according to a new report from In-Stat/MDR. Internet access devices can be defined as personal computers, mobile phones, internet-enabled set-top boxes, internet appliances, smart appliances and white goods. Instat estimates that shipments will increase from… Continue reading Internet Access Device Market Set To Expand

US online retail spending will grow by 28% to $52 billion in 2003 and is on track to surpass $100 billion by 2007, according to forecasts from Jupiter Research. It is estimated that 156 million Americans used the web during 2002 and 82 million shopped online. Jupiter predicts that the online population will increase by… Continue reading Jupiter Projects Healthy Growth For Online Retail Market

Convincing customers that online credit card use is safe from fraud is a key task for marketers if they are to entice consumers online during the New Year sales, says the Chartered Institute of Marketing (CIM). The Institute says that shoppers see credit card fraud as a major problem when shopping online and that changing… Continue reading Web Retailers Must Reassure On Credit Card Security, Says CIM

US consumers are more trusting when conducting online transactions than they were a year ago, according to the Consumer Internet Barometer, a new quarterly measure of online usage patterns, produced jointly by NFO WorldGroup, Forrester Research and The Conference Board. By the fourth quarter of last year, more than 33% of users expressed trust in… Continue reading Online Consumer Trust Builds In US Web Users

Almost one fifth of internet users in western Europe are willing to pay for some online content, up from 16% a year ago, according to a Jupiter Research survey The study revealed that reluctance to pay for downloadable content has fallen from 47% of users to 41%. Accordingly, western Europeans are predicted to spend €2.5… Continue reading Western Europeans More Willing To Pay For Online Content