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In a bid to attract advertisers, the IAB, which represents the interests of interactive media companies, is to rebrand streaming media as “interactive broadcasting”. Research among more than 500 executives, 70% of whom work for ad agencies with primary responsibility in the media buying, planning and supervisory categories, found that 79% agreed that the change… Continue reading IAB Reveals New Name For Streaming Media

Germany is still the leading European internet power, with approximately one-quarter of the continent’s online population, according to a report from Information et Publicité. The research firm also found that German surfers spend an average of 522 minutes a month online. The Spanish and French are also keen surfers averaging 495 and 476 minutes respectively.… Continue reading Germany Is Top European Internet Market

New research claims that the newspaper industry has underestimated the threat posed by the web, reports Mediapost. A study, conducted by Gordon Borrell of Borrell Associates and Clark G. Gilbert of the Harvard Business School, has warned US newspapers that they have become complacent and need to adapt to the changing media landscape. “They’re not… Continue reading Newspapers Must Face Up To Challenge Of The Net, Says Report

The total number of cable subscribers to high speed internet services in the US is approximately 10 million, according to a new survey by the National Cable and Telecommunications Association (NCTA). The organisation asserts that since 1996, operators have spent more than $65 billion upgrading cable systems to enable consumers to access digital broadband services.… Continue reading US Cable Modem Customers Reach 10 Million Mark

Online map sites have experienced some of the fastest growth seen on the internet in the last year, according to a report from Nielsen//NetRatings. The research shows that 7.1 million European web users accessed a mapping website during July, an increase from 2.5 million in October 2001. Online map sites are especially popular with office… Continue reading Online Map Sector Could Produce The ‘New Google’

A new study has found that increasing numbers of broadband users are watching sports coverage online and the budding industry is already worth more than $100 million. Researchers at technology research firm, Strategy Analytics examined hundreds of international sports sites and reported on the current availability of webcasts and their potential for the future. At… Continue reading Broadband Offers Sporting Chance To Rights Holders

US consumer confidence in the internet remained stable in the third quarter of 2002, according to a new report from ACNielsen. The Internet Confidence Index monitored by Yahoo! and ACNielsen remained flat in Q3 at 113 from the previous quarter. However, it has increased from 105 at the same period last year, indicating greater confidence… Continue reading Internet Confidence Steady In Third Quarter, Says ACNielsen

The business community is yet to be inspired by high-speed internet connections with the result that UK companies account for just 30% of ADSL services, according to a new report from Oftel. The telecoms regulator also found that under one in ten SMEs have taken up broadband. This is partly due to the fact that… Continue reading UK Companies Remain Cool On Broadband

Until now, advertisers have been reluctant to exploit the medium of interactive television but a new paper from Billetts, the advertising and marketing consultancy, puts the onus on the broadcasting industry to change the status quo. The report acknowledges that television in the UK is experiencing seismic changes and digital technology has given viewers access… Continue reading Jury Still Out On Interactive Advertising

Internet spending in the US is set to increase by an average of more than 25% this year, according to a new report from eMarketer. Average online expenditure fell last year but in its latest report, Retail Industry Online, eMarketer estimates that US internet users will increase their annual spending from an average of $866… Continue reading US Online Buyers To Increase Spending