More Digital articles

US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that online advertising revenues were down 6.5% when compared with Q4 2001. However, the IAB has played this down, claiming that the… Continue reading US Internet Adspend Continues To Slide

US consumer spending on online content increased to $675 million last year, almost double the amount spent in 2000, according to the Online Publishers Association (OPA). Although a number of newspapers, notably the Wall Street Journal, have been able to justify charging users, subscriptions have generally been regarded as a death knell for websites. In… Continue reading Online Content Becoming Viable Revenue Source, Says Report

China has overtaken Japan to become the world’s second most active web audience, according to e-business intelligence provider, WebSideStory. The world’s most populous country accounted for 6.63% of all global internet traffic in July. Despite technological superiority and a larger number of individual users than China, Japan is now only third in the standings with… Continue reading Chinese Flocking To The Web While US Share Falls

A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2

Retail spending on the internet outpaced that in the High Street in the UK during June, growing 5.9% to £563 million, according to the latest data from the Interactive Media in Retail Group (IMRG). According to data from the Office of National Statistics (ONS), June’s High Street sales saw their largest monthly decline since February… Continue reading UK Online Retail Growth Outpaces High Street

US interactive/ecommerce revenues will rise by 15% to $36 billion this year, according to a new study from the Direct Marketing Association. Revenues increased by just $3.4 billion during 2001 but the DMA is now predicting strong sustained growth for the coming years. The financial services industry and transportation services have contributed most to the… Continue reading US Interactive/Ecommerce Revenues Set To Grow

The number of broadband connections in the US increased by a third during the second half of 2001, according to the Federal Communications Commission (FCC). 12.8 million homes and businesses were using high-speed lines to access the internet by the end of 2001, an increase from 9.6 million in the first half of the year.… Continue reading Broadband Gathering Momentum In US

North American internet traffic is set to grow by 85% in 2002 but revenues are unlikely to rise accordingly. These are the findings of a new report by telecoms market research firm, RHK. RHK’s quarterly market update report reveals that revenue growth will remain flat, quarter-over-quarter, totalling $15.7 billion for the year. Revenue-per-bit is set… Continue reading North American Web Revenues To Remain Flat

Almost half of all UK internet users, some 9 million people, made an online purchase during 2001, according to the Which? Online annual internet survey (See One-Third Of The UK Now Online). Which reports that one in five adults now visit retail sites on a regular basis and with the range of goods increasing and… Continue reading Future Of Online Shopping Is ‘Rosy’, Says Report

US interactive spending by the consumer and business-to-business sectors is set to double in the next four years, according to the Direct Marketing Association (DMA). Spending on direct marketing with interactive media is set to reach $8.4 billion in 2006, an increase from the projected $4.04 billion for 2002. In the meantime, interactive media sales… Continue reading US Companies Turning To Interactive Marketing, Says DMA