More Digital articles

Almost 10% of the worldÂ’s population now has access to the web according to a new report from Nua Internet Surveys. Based on data collected from a variety of sources, Nua estimates that the global internet audience had increased to 580.78 million users by the end of May 2002. This represents an increase of 36.58… Continue reading One-Tenth of The Global Population Now Online, Says Report

Cable is to be the leading broadband internet platform in the US until 2005, at which point DSL (digital subscriber line) will just steal the lead, according to new forecasts from Park Associates. There will be 40.9 million broadband households in the US by 2005, according to the projections; 17.2 million of these will be… Continue reading DSL To Lead US Mass Adoption Of Broadband

Online retail, or e-tail, is going from strength to strength around the world, according to a new report from business advisory firm KPMG and the Oxford Institute of Retail Management (OXIRM). The groups’ Loyalty4Profit research programme shows that the e-tailing sector is confident and is predicting further growth and expansion. The research says that web… Continue reading ‘E-tail’ Is Going From Strength To Strength, Says Research

Broadband internet is starting to capture the imagination of the British public and almost 2 million homes will have high-speed web access by this time next year, according to the Summer 2002 Internet Report from Continental Research. The study shows that of the 10 million UK households now connected to the internet, 12% already have… Continue reading UK Web Users Catching The Broadband Bug, Says Research

US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that online advertising revenues were down 6.5% when compared with Q4 2001. However, the IAB has played this down, claiming that the… Continue reading US Internet Adspend Continues To Slide

US consumer spending on online content increased to $675 million last year, almost double the amount spent in 2000, according to the Online Publishers Association (OPA). Although a number of newspapers, notably the Wall Street Journal, have been able to justify charging users, subscriptions have generally been regarded as a death knell for websites. In… Continue reading Online Content Becoming Viable Revenue Source, Says Report

China has overtaken Japan to become the world’s second most active web audience, according to e-business intelligence provider, WebSideStory. The world’s most populous country accounted for 6.63% of all global internet traffic in July. Despite technological superiority and a larger number of individual users than China, Japan is now only third in the standings with… Continue reading Chinese Flocking To The Web While US Share Falls

Retail spending on the internet outpaced that in the High Street in the UK during June, growing 5.9% to £563 million, according to the latest data from the Interactive Media in Retail Group (IMRG). According to data from the Office of National Statistics (ONS), June’s High Street sales saw their largest monthly decline since February… Continue reading UK Online Retail Growth Outpaces High Street

A new study, produced by GartnerG2, claims that business-to-business marketers are reluctant to advertise online because websites are aimed at such a wide audience and the tools are not in place to target desired customers. It is estimated that B2B marketing projects accounted for just 11% of all US online adspend in 2001. Denise Garcia,… Continue reading Web Failing To Entice B2B Market, Says GartnerG2

US interactive/ecommerce revenues will rise by 15% to $36 billion this year, according to a new study from the Direct Marketing Association. Revenues increased by just $3.4 billion during 2001 but the DMA is now predicting strong sustained growth for the coming years. The financial services industry and transportation services have contributed most to the… Continue reading US Interactive/Ecommerce Revenues Set To Grow