According to recent data released by Nielsen//NetRatings there is some evidence of an online advertising recovery as the number of unique online ads rose during the beginning of 2002. According to data from the Nielsen//NetRatings AdRelevance survey, the number of unique ads jumped 33% between January and April of this year, reaching a new high… Continue reading Early Signs Of An Online Recovery?
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According to the report, Wireless Internet Access over Unlicensed Spectrum: An Alternative to 3G Mobile Data Networks from Pioneer Consulting, wireless internet promises to be a lucrative market with global equipment revenues expected to grow from $3.1 billion in 2002 to $19.1 billion in 2008. Pioneer believes that the internet and mobile markets will converge… Continue reading Global Mobile ISP Revenue Will Reach $18.4 Billion By 2008
The rate of growth of the UK’s online advertising market slowed sharply during 2001, according to figures released today by the Interactive Advertising Bureau (IAB). Nevertheless, the sector turned in a 7.1% growth where most media were showing heavy year on year declines. Unsustainable growth The heady days of triple digit growth for the internet… Continue reading UK Online Adspend Growth Falls Dramatically, But Outperforms 2001 Media Market
Below are the latest business to business (B2B) ecommerce sales forecasts from Gartner, as reported by ElectricNews. B2B Ecommerce Sales Forecasts ($ billion) 2002 2005 Europe 500 2,300 Global 1,930 8,530 Source: Gartner, May 2002
eMarketer reports that, according to the 2002 Email Marketing Factbook from Opt-in News , 50% of consumers questioned said that they would be likely to take advantage of products or services from opt-in marketing emails compared with 37% who said the same regarding email newsletters and 13% who favoured direct mail. In terms of formats,… Continue reading Net Users Prefer Text Ads, Marketers Favour HTML
According to the latest figures from Nielsen//NetRatings, the number of home internet users has grown by about 7% between Q4 2002 when at-home net users totalled 498.2 million (see Online Population Continues To Grow) and Q1 2002 when the figure reached 531.3 million. The report First Quarter 2002 Global Internet Trends also revealed that email… Continue reading Global Home Internet Population Keeps Growing
According to RHKÂ’s new report Internet Traffic Soars, While Revenues Glide, internet traffic in the US grew at an annual rate of 100% during 2001 representing a drop from 130% in 2000 and 160% in 1999. RHK also found that considerable consolidation is occurring in the carrier market as smaller companies, unable to compete, go… Continue reading US Internet Growth Slows
The number of internet users in the European region is forecast to reach 175.7 million this year and 221.2 million by 2004, according to a new report from eMarketer released today. Whilst growth is beginning to slow, Europe will remain the second largest regional internet market, behind Asia-Pacific and ahead of North America. European internet… Continue reading European Internet User Forecasts
The growth of media and entertainment via the internet is set to continue, with films, games and animations all to drive revenues in multi-platform online entertainment, according to a new report from Screen Digest. The total western world revenues for multi-platform web content are forecast to reach E3.2 billion by 2005, with western Europe accounting… Continue reading Internet To Offer More Movies And Entertainment
By 2005, 90% of cyber attacks will exploit known security flaws for which a patch is available or a solution known, according to GartnerG2. Gartner analysts claim that not only are there patches available before the cyber attacks, but 90% are imitation attacks. Also, recent cyber attacks could have been avoided if enterprises were more… Continue reading 90% Of Cyber Attacks In 2005 Will Be Preventable, Says Gartner