More Digital articles

Surfers who use the internet at work are looking primarily for information not entertainment, according to a new report from Nielsen//NetRatings. A comparison of audience shares including at-work surfers and leaving them out shows that the sites that benefit most from working internet users are portals, map services and the soon-to-be-rebranded-again postal service Consignia. Top… Continue reading At-Work Surfers ‘Not A Problem For Bosses’ Says Nielsen//NetRatings

The European online advertising market will be worth â‚Ź6.4 billion (£4.0 billion) by 2007, according to a report from Forrester Research released this week. The group predicts that online advertising will begin to pick up again next year, with mobile and interactive digital television (iDTV) advertising starting ‘more quietly’. The UK and Germany will account… Continue reading European Online Advertising Will Reach E6.4bn By 2007, Says Forrester

The worldwide internet population reached 323.7 million users in April 2002, according to the latest data from comScore. This represents a 1% rise on March and a 10% increase over April 2001. The US home user base showed the greatest period on period growth, up 1.5% on March to 134.5 million users. The non-US population… Continue reading Worldwide Net Users Totalled 324m In April, Says Comscore

DSL lines in service in North America totalled 6.2 million at the end of Q1 2002, according to new statistics published by TeleChoice. The US had 4.9 million DSL lines at the end of the quarter, representing 12% growth over the figure reported at the end end of last year. Canada ended the quarter with… Continue reading North American DSL Market Reaches 6.2m, According to TeleChoice

European ecommerce revenue growth is around triple that of the United States and is set to reach almost $1 trillion by 2004, according to new forecasts from eMarketer. By the same year, US ecommerce revenue will have reached $1.14 trillion. The European market is set to achieve a compound annual growth rate (CAGR) of 142%… Continue reading European Ecommerce Growth Is Triple That Of United States

Strong investment in ebusiness infrastructure and growing online audiences have generated a positive European consumer and business ecommerce market, according to a new report from eMarketer. Large enterprises in the UK, Germany and Benelux and Scandinavian countries have led the way in embracing ebusiness technologies and have begun to develop internet-based connections with their trading… Continue reading European Ecommerce Forecasts From Emarketer

According to recent data released by Nielsen//NetRatings there is some evidence of an online advertising recovery as the number of unique online ads rose during the beginning of 2002. According to data from the Nielsen//NetRatings AdRelevance survey, the number of unique ads jumped 33% between January and April of this year, reaching a new high… Continue reading Early Signs Of An Online Recovery?

The rate of growth of the UK’s online advertising market slowed sharply during 2001, according to figures released today by the Interactive Advertising Bureau (IAB). Nevertheless, the sector turned in a 7.1% growth where most media were showing heavy year on year declines. Unsustainable growth The heady days of triple digit growth for the internet… Continue reading UK Online Adspend Growth Falls Dramatically, But Outperforms 2001 Media Market

According to the report, Wireless Internet Access over Unlicensed Spectrum: An Alternative to 3G Mobile Data Networks from Pioneer Consulting, wireless internet promises to be a lucrative market with global equipment revenues expected to grow from $3.1 billion in 2002 to $19.1 billion in 2008. Pioneer believes that the internet and mobile markets will converge… Continue reading Global Mobile ISP Revenue Will Reach $18.4 Billion By 2008

Below are the latest business to business (B2B) ecommerce sales forecasts from Gartner, as reported by ElectricNews. B2B Ecommerce Sales Forecasts ($ billion)          2002  2005  Europe 500 2,300 Global 1,930 8,530 Source: Gartner, May 2002