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Online advertising impressions increased by 77% year on year, as the market showed further signs of recovery, according to the latest data from Nielsen//NetRatings. Impressions totalled 94.2 billion in May, a leap from 53.2 billion impressions a year earlier. Retail goods and services was the leading industry advertising on the web, issuing nearly 34 billion… Continue reading Retailers Driving Online Ad Revival, Says Nielsen//NetRatings

The European online ad market is set for a significant recovery in the near future, according to Microsoft’s web portal, MSN. Executives of the internet company are confidently predicting a 25% growth in advertising in the next year across Europe, the Middle East and Africa (EMEA). “We’ve reached the bottom,” said Judy Gibbons, vice-president of… Continue reading MSN Gears Up For Online Revival

Online retail spending in the United States increased by 47% between 2000 and 2001, according to a report from Abacus, a division of DoubleClick. Abacus based its research on a database of the transactions made by 90 million US households. It found that the percentage of catalogue consumers buying online increased by 2% to reach… Continue reading Catalogue Consumers Bolster US Online Spending

European firms will invest upwards of E2.5 million to implement strategic web services in 2003, with 84% of companies increasing their web services budgets, according to new research from Forrester Research. During 2003, execs surveyed by Forrester said that they plan to use web services throughout their enterprise, not just for a single process. Customer… Continue reading European Firms To Increase Investment Of Web Services

Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers

DSL subscriber numbers worldwide grew by 20% during the first quarter of 2002 and showed an increase of 110% over the previous 12 months, according to an analysis by PointTopic. DSL stands for digital subscriber line and is a high-speed system of connecting to the internet or other computer networks. The report says that DSL… Continue reading DSL Shows Strong Growth Despite Telecoms Sector Woes

Fifty-six percent of US retailers reported that their online operations were profitable during 2001, up from 43% in 2000, according to the The State Of Retailing Online 5.0 report, released yesterday by Shop.org. The survey, conducted by the Boston Consulting Group and with market data from Forrester Research, predicts that further profitability and growth will… Continue reading US Online Retailers Move Into Profit

Broadband access prices in the UK are amongst the cheapest in Europe and the US, according to new research published by Oftel yesterday. Following recent wholesale price cuts, the UK is now cheaper than France and Germany for consumer DSL, with packages available for as little as £20 a month, says the report. Cheaper access… Continue reading Cheap UK Broadband Internet Access Drives Uptake

Web usage in the UK continues to rise apace with the latest findings showing that a further 5 million people went online in the last twelve months. Research from Nielsen//NetRatings indicates that there are now 16.5 million regular home internet users in the country, an increase from 11 million last year. The total number of… Continue reading 30 Million Britons Online, Says Nielsen/Net Ratings

According to a new report from Gartner, GPRS networks will struggle to match the expectations of mobile operators until the application gap has been bridged to allow universal use of the technology. Analysys had previously indicated that General Packet Radio Services (GPRS), allowing consumers and business constant access to the Internet, would have 6 million… Continue reading GPRS Set To Miss Targets, Says Gartner