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US interactive spending by the consumer and business-to-business sectors is set to double in the next four years, according to the Direct Marketing Association (DMA). Spending on direct marketing with interactive media is set to reach $8.4 billion in 2006, an increase from the projected $4.04 billion for 2002. In the meantime, interactive media sales… Continue reading US Companies Turning To Interactive Marketing, Says DMA

The number of broadband households more than doubled during 2001, according to a new study from eMarketer. The report, Broadband & Dial-Up Access, claims that subscribers to the high speed service increased from 15 million in 2000 to 32.5 million by the end of 2001. Further expansion is anticipated with the worldwide broadband population expected… Continue reading Far East To Drive Broadband Uptake, Says eMarketer

The number of broadband subscribers will increase by 50% across the globe during 2002, according to a report from In-Stat/MDR. Telecoms firms and industry bodies have expressed a certain amount of frustration at the slow take-up of broadband in many developed countries. However, In-Stat/MDR predicts that the broadband population is set to increase from 30… Continue reading World Broadband Population Set To Boom

Some 19 million people in the UK now have access to the internet, according to the annual internet survey from Which? Online. This is equivalent to almost one-third of the UK population, although there is growing evidence that the growth in usage is declining. The rate of increase in the internet population has slowed from… Continue reading One-Third Of The UK Now Online

Consumer spending on US retail websites has increased by 41% in the last year, according to the latest data from comScore Media Metrix. Online sales for the second quarter of 2002 totalled $17.5 billion, of which travel sites accounted for $7.8 billion. The online travel market is predicted to be worth $64 billion by 2007… Continue reading US Online Spending Up And Away

Internet usage increased in most Western European countries during May, according to the monthly figures issued by NetValue. Germany now has over 17 million home internet users, the highest number in Europe, with the UK behind on 16 million users. Germans are also among the most enthusiastic web users and log on for an average… Continue reading Germany Tops Web Usage Table

Broadband take-up in the UK has more than doubled since the start of 2002, according to new figures released by Oftel. The telecoms regulator revealed that by the end of June, 709,000 consumers and small and medium-sized businesses had signed up for a broadband connection. This represents a major increase from December 2001 when there… Continue reading Broadband Britain A Step Closer, Says Report

Broadband internet subscriptions in France topped the half-million mark during 2001, according to the country’s telecom regulator, ART. The number of subscriptions for broadband services trebled from 200,000 to 600,000 last year. One in ten Internet subscriptions in France are now for broadband connections. ART also found that Internet access costs fell by almost two-thirds… Continue reading Broadband Internet Taking Off In France

The number of visitors to local newspaper sites in the United States is rising faster than the total internet audience, according to a report by comScore Media Metrix. The study examined newspaper sites in ten major markets between December 2001 and May 2002 and found only a few examples where the growth in internet usage… Continue reading Traffic To US Newspaper Sites Soaring, Says comScore

There will be approximately 27 million ‘e-workers’ across Europe by the end of the decade, according to the UK Institute for Employment Studies (IES). Currently, more than 9 million people, or 6% of the entire European workforce, have a job which involves an element of IT. By 2010, this will have risen to a sixth… Continue reading Number Of Euro ‘E-workers’ To Treble By 2010