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eMarketer reports that, according to the 2002 Email Marketing Factbook from Opt-in News , 50% of consumers questioned said that they would be likely to take advantage of products or services from opt-in marketing emails compared with 37% who said the same regarding email newsletters and 13% who favoured direct mail. In terms of formats,… Continue reading Net Users Prefer Text Ads, Marketers Favour HTML

According to the latest figures from Nielsen//NetRatings, the number of home internet users has grown by about 7% between Q4 2002 when at-home net users totalled 498.2 million (see Online Population Continues To Grow) and Q1 2002 when the figure reached 531.3 million. The report First Quarter 2002 Global Internet Trends also revealed that email… Continue reading Global Home Internet Population Keeps Growing

According to RHKÂ’s new report Internet Traffic Soars, While Revenues Glide, internet traffic in the US grew at an annual rate of 100% during 2001 representing a drop from 130% in 2000 and 160% in 1999. RHK also found that considerable consolidation is occurring in the carrier market as smaller companies, unable to compete, go… Continue reading US Internet Growth Slows

The number of internet users in the European region is forecast to reach 175.7 million this year and 221.2 million by 2004, according to a new report from eMarketer released today. Whilst growth is beginning to slow, Europe will remain the second largest regional internet market, behind Asia-Pacific and ahead of North America. European internet… Continue reading European Internet User Forecasts

The growth of media and entertainment via the internet is set to continue, with films, games and animations all to drive revenues in multi-platform online entertainment, according to a new report from Screen Digest. The total western world revenues for multi-platform web content are forecast to reach E3.2 billion by 2005, with western Europe accounting… Continue reading Internet To Offer More Movies And Entertainment

By 2005, 90% of cyber attacks will exploit known security flaws for which a patch is available or a solution known, according to GartnerG2. Gartner analysts claim that not only are there patches available before the cyber attacks, but 90% are imitation attacks. Also, recent cyber attacks could have been avoided if enterprises were more… Continue reading 90% Of Cyber Attacks In 2005 Will Be Preventable, Says Gartner

The UK Government may want the country to be the European leader in the new economy, but it is unlikely to get its way. This is the conclusion of an analysis of Western European internet penetration forecasts by Net Profit, published today. The forecasts, produced by Net Figures, show that the UK will lag behind… Continue reading UK Will Not Lead European Net Growth

The UK now has over half a million high-speed broadband connections, Oftel announced today. Broadband services are now delivered to homes and businesses using cable modems, DSL technology, broadband fixed wireless and broadband satellite services. David Edmonds, director general of telecommunications said: “Over 500,000 customers now have high-speed internet access using a broadband connection, according… Continue reading UK Now Has Half A Million Broadband Subscribers, Says Oftel

Revenue from internet gaming in the UK is set to reach $361 million by 2006, up from $29 million in 2002 and $72 million this year, according to forecasts from Informa Media Group, released today. The number of Net game players is set to rise from 1.1 million this year to 4.2 million by 2006,… Continue reading UK Internet Gaming Revenue To Hit $361m By 2006

People who read online newspapers tend to be internet “power users”, those who spend greater than average time and money online than general net users, according to a new report from the Newspaper Association of America (NAA). Newspaper websites also were rated the primary source of local news and information online, ahead of other local… Continue reading Online Newspapers Provide “Quality Audience” For Advertisers, Says NAA