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A study of nearly 200 marketing professionals in the US shows marketers to be cautiously optimistic about the growth of their media budgets for the remainder of 2002. The research, conducted by DoubleClick, also claims that websites have become a ‘critical sales channel’, with a larger proportion of respondents expecting web sales to show stronger… Continue reading US Marketers Cautiously Optimistic About 2002 Budgets, Finds DoubleClick

There is a very real demand for broadband internet access worldwide, even if growth so far has perhaps not lived up to the grand expectations of the days of the internet boom. This is one of the conclusions drawn by Pioneer Consulting in its Broadband Access 2002 report. The group says that demand for broadband… Continue reading Real Demand For Worldwide Broadband Services Despite ‘Suppressant’ Economy

Permanent broadband, fixed-rate internet connections are becoming increasingly popular in the UK, with the such services showing an enormous 428% year on year growth during April, according to the latest data from the Office Of National Statistics (ONS). The Government data show that whilst narrowband dial-up connections still dominate the market, their growth is now… Continue reading Broadband Net Access Shows Strong UK Growth

The number of broadband internet subscribers in the US will hit 37.3 million by 2007, up from around 12.5 million in the first quarter of this year, according to new research from Leichtman Research Group. The report, Broadband Internet Growth: On-Target, shows that the penetration of broadband internet access services is set to rise from… Continue reading US Broadband Net Population To Hit 37bn By 2007

The gaming market is set to enjoy its best year ever, with three 128-bit consoles launched in all major markets and with software sales to increase, according to The Dynamics of Games: A Global Boom Industry, a new forward-looking report from Informa Media Group. The report also shows that online, mobile and interactive TV (iTV)… Continue reading Web, Mobiles And iTV Move Into Fast-Growing Gaming Market

Online advertising impressions increased by 77% year on year, as the market showed further signs of recovery, according to the latest data from Nielsen//NetRatings. Impressions totalled 94.2 billion in May, a leap from 53.2 billion impressions a year earlier. Retail goods and services was the leading industry advertising on the web, issuing nearly 34 billion… Continue reading Retailers Driving Online Ad Revival, Says Nielsen//NetRatings

The European online ad market is set for a significant recovery in the near future, according to Microsoft’s web portal, MSN. Executives of the internet company are confidently predicting a 25% growth in advertising in the next year across Europe, the Middle East and Africa (EMEA). “We’ve reached the bottom,” said Judy Gibbons, vice-president of… Continue reading MSN Gears Up For Online Revival

European firms will invest upwards of E2.5 million to implement strategic web services in 2003, with 84% of companies increasing their web services budgets, according to new research from Forrester Research. During 2003, execs surveyed by Forrester said that they plan to use web services throughout their enterprise, not just for a single process. Customer… Continue reading European Firms To Increase Investment Of Web Services

Online retail spending in the United States increased by 47% between 2000 and 2001, according to a report from Abacus, a division of DoubleClick. Abacus based its research on a database of the transactions made by 90 million US households. It found that the percentage of catalogue consumers buying online increased by 2% to reach… Continue reading Catalogue Consumers Bolster US Online Spending

Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers