More Digital articles

According to the latest data from The Harris Poll, two thirds (66%) of all adults are now online. This total includes 55% of all adults who access the internet from home and 30% who access it from work. One in five adults get their internet access from a school, library, cyber cafe or other location.… Continue reading Harris Sees A Return To Growth For Online Population

The penetration of regular internet use in Europe is now 39%, although half of these users are aged 35 or less, according to a new report from Forrester Research. This indicates that the web is still predominantly domain of the young and well-educated says Forrester. The mainstream population, along with technology pessimists, are still yet… Continue reading European Internet Penetration Forecasts From Forrester

The Online Publishers Association (OPA) has revealed the results of a ‘media mix’ study undertaken with Millward Brown IntelliQuest during February 2002. The study, testing recall and memorability of online and television advertising, concluded that there is a “positive, synergistic effect” when TV and online advertising are used in tandem. In an ad recall test,… Continue reading TV And Online Ad Mix Generates Greater Recall, Says The OPA

A quarter of all internet-connected British businesses are planning to adopt a broadband connection within the next 12 months, according to the latest wave of the Business Internet survey, published this month by NOP Business, the specialist business research division of NOP World. High speed drivers Recently announced price reductions in high-speed, broadband services are… Continue reading British Businesses Enticed By High-Speed Net Connections

Online retail sales in the UK fell for a second consecutive month, according to data from the Interactive Media in Retail Group (IMRG), as reported by NUA Internet Surveys. Total online retail sales for February reached £397 million – down 4.4% on January, but showing a slowing rate of decline when compared to the 17%… Continue reading UK Online Sales Slow In February, But Growth Is Ten Times That Of US

The latest results from the quarterly Barclays Internet Index reveal that online confidence has risen yet again to an all time high. Internet usage has remained at 46% over the last three months whilst confidence has been increasing steadily since August 2001 according to the bank. Internet users are conducting more complex day-to-day tasks –… Continue reading Barclays Says Confidence In Online Banking Is At All Time High

Spending on eBusiness technology will drop from an average of 3.5% of revenue in 2001 to 3% in 2002 according to Forrester. The researcher surveyed 900 firms globally and found that average 2002 eBusiness technology budgets are $29 million compared with $41 million in 2001. “Most companies will curb the number and types of technology… Continue reading eBusiness Spending Will Fall In 2002, Says Forrester

Online Advertising: Statistics, Strategies, Projections & Trends, a new report released yesterday by eMarketer predicts that US online advertising spending will increase by 11% in 2002, quite a comeback from the 11% drop seen in online spend in 2001. Other researchers forecast similar growth rates, 16 of the 18 estimates compared by eMarketer in the… Continue reading Online Ad Spending Will Bounce Back In 2002, Says eMarketer

Bill Gates, chairman of Microsoft, has blamed operators’ high prices for the lagging development of broadband internet access in the US, according to a report in the Financial Times. Gates told the World Economic Forum this weekend that the US’ high-speed residential communications development will fall behind other countries for the next five to six… Continue reading US Broadband Development Will Fall Behind Other Countries, Says Bill Gates

Jupiter Media Metrix forecasts that the online travel market (sales of air travel, car rentals, cruises and hotels) will be worth $64 billion by 2007. In 2001, the total spent online on these services was $24 billion. According to a Jupiter consumer survey, 77% percent of consumers who research or purchase their travel online visit… Continue reading Online Travel Will Be Worth $64 Billion By 2007