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Online marketing has become a ‘critical element’ in the European marketer’s mix, according to a research report from DoubleClick, published this month. The European Digital Marketing Survey looked at the use of online marketing tools in France, Germany, the UK, Spain, Italy and Scandinavia. It found that the UK leads the way in the adoption… Continue reading UK Leads Europe In Online Marketing Usage

According to eSpending data from Goldman Sachs, Harris Interactive and Nielsen//NetRatings, the average American spent $77 online in the week following Thanksgiving. Average weekly online spending per person has increased steadily since the beginning of November and the number of internet users who bought online increased to 18% percent for the last week in November,… Continue reading US Online Consumer Spending Rises As Holiday Spending Rush Begins

The number of online advertisers in the UK increased by 3% month on month during October, to 2,710, according to LemonAd‘s latest online advertising barometer figures. The figures also show that the number of campaigns rose 1% to 5,370, although the number of actual adverts remained virtually unchanged – down just 0.1% to 12,932. The… Continue reading UK Online Advertising Shows Slight Growth In October

eMarketer reveals in its ‘North America Wireless Report’ that the number of mobile phones in the US is approaching 125 million making it one of the largest wireless markets in the world. Growth of wireless opportunities will be strong, says eMarketer thanks to a growing user base of young people and increasing corporate demand for… Continue reading Wireless Internet Forecasts From eMarketer

Over 50% of companies that currently advertise on the internet plan to increase their online ad budget over the next year, according to a new study published today by ISBA. The study, conducted by research company Arc, shows that 70% of brands now advertise online and only 12% expect to see their investment in internet… Continue reading Advertisers To Build Investment In Online Campaigns

European online retail spending will rise by 160% year on year this Christmas season, reaching a value of ₏4.1 billion, according to a new report from Forrester Research. Just under a quarter of all European online sales for the year will take place in December. The UK leads the way, with consumers accounting for 34%… Continue reading European Online Retail To Reach E4.1bn This Christmas

Almost 40% of British adults now have home internet access and six service providers each control more than 5% of this total subscriber base, according to data from Forrester Research released today. The research company says that the penetration of home Net access has risen from 32% of adults to 40% in only the last… Continue reading Britain’s Home Internet Access Reaches 40% Of Adults

Online adspend in the US fell by 17.1% year on year during the first three quarters of 2001, according to the latest figures from CMRi, the internet division of CMR. “As many look to the holiday season to alleviate the slowdown in online activity, we may see a bright spot in spending post-holiday, especially as… Continue reading US Online Adspend Falls 17% In First Three Quarters

In 2000, online retail failed to make any kind of impression in Italy, Austria or Spain, with online sales reaching just to $560 million in Italy and $240 million and $120 million in Austria and Spain respectively, according to Datamonitor. By 2005, the Italian market will have outstripped the Austrian and Spain markets, says the… Continue reading Online Retail To 2005 Set To Boom In Italy

Forrester Research have revealed that results of the latest Forrester Online Retail Index. According to figures for October, total spending online in the US decreased from $4.0 billion in September to $3.6 billion in October. The number of households shopping online decreased to 13.7 million in October, from 15.2 million in September and consumers spent… Continue reading US Online Spending Falls In October