More Digital articles

Email marketing has now become ‘a more cost-effective way to acquire and retain customers than direct mail’, says a report from GartnerG2 released this week. The research company forecasts that US email advertising revenue will reach $1.3 billion this year, up from $948 million in 2001. By 2005, it is expected to rise to total… Continue reading US Email Ad Revenue To Reach $1.5bn By 2005, Finds GartnerG2

The US online advertising market is due for expansion, with growth of 11.0% forecast for 2002, according to the Online Advertising Report released by eMarketer this month. Following a tough year for both online and offline media in 2001, exacerbated by the 11 September attacks, the consensus is that the worst is now behind the… Continue reading US And Worldwide Internet Population And Advertising Forecasts

Online sales in Europe will reach Eur97.8 billion (£60.4 billion) in 2002, a 47.7% increase on the Eur66.2 billion of 2001, according to data released this week by GartnerG2. Despite this sharp increase, online sales will still only account for 2.3% of all retail in Europe. By 2005, the European online retail market will grow… Continue reading European Online Sales To Almost Treble By 2005, Says GartnerG2

Women in Europe are continuing to increase their usage of the internet, but behave differently online to men, according to new research from Jupiter MMXI. The research showed that while women spend less time on the internet each month- just under 7 hours compared to just under 10 hours for their male counterparts- they spend… Continue reading New Research Reveals Women’s Web Habits

New research from the US Department of Commerce reveals that internet use amongst the American population is increasing across all demographic groups and geographic regions. The report A Nation Online: How Americans Are Expanding Their Use Of The Internet found that the US online population is growing as computer use in schools and workplaces becomes… Continue reading US Internet Use Grows Across All Geographic And Demographic Groups

New research suggests that traditional classified advertising is losing out to online recruitment sites with a huge number of people looking to the internet to find employment. According to eMarketer, a recent survey which polled more than 36,000 residents of the European Union, Iceland and Norway, including both internet users and non-users, found that 30.2%… Continue reading Online Jobs Boom Signals Gloom For Classifieds

Email has officially become more popular than post, says Net Value, with the number of emails being sent and received from UK households exceeding letters by nearly 300 million in January 2002. NetValue reported that more than 452 million emails were sent and received by British homes in January in addition to more than 100… Continue reading Email Now ‘More Popular Than Post’ Says Net Value

Almost 9% of the worldÂ’s population now has access to the internet according to a report compiled by Nua. Based on data collected from various sources, Nua estimate that the global internet audience had grown to 544.2 million users by the end of February 2002. An increase of 30.79 million users since August 2001 when… Continue reading Global Online Population Continues To Grow

Despite falling from the ‘heady days’ of triple-digit growth, internet advertising still outpaced the rest of the UK media industry last year, rising 28% year on year, according to a brief released by Forrester Research this week. The latest statistics from Evaliant’s AdWatch ad tracking service show that the overall UK online advertising market reached… Continue reading UK Online Advertising Grows 28% In 2001

Jupiter Media Metrix yesterday forecast that revenues from paid online content will grow to $5.8 billion by 2006, up from $1.4 billion in 2002. According to Jupiter revenues for general content will rise from $700 million in 2001 to $2.3 billion in 2006 whilst revenues from online games and digital music will total $1.8 billion… Continue reading Online Future Will Mirror Cable TV, Says Jupiter