More Digital articles

Yahoo! and ACNielsen, have announced the results of the fourth wave of the Yahoo!/ACNielsen Internet Confidence Index, a quarterly study designed to measure confidence levels in internet products and services. Overall, the index dropped four points during the first quarter to 111, when compared to Q4 2001, this decline was driven primarily by heavy internet… Continue reading US Internet Confidence Falls In Q1, Says ACNielsen

MeasureCast has announced internet radio audience size and demographic data for week ending 11 March 2002 revealing a combined total of 4,034,980 hours of programming for the top 10 web radio networks. 66,827 more hours than was streamed by this group of broadcasters during the previous week. Five of the top 10 networks attracted larger… Continue reading Virgin Tops Web Radio Rankings

In February, the number of internet users in the UK fell. Although this has happened before, previous declines have been the results of seasonal trends – students not online during summer holidays and so on. Early indications for March suggest that the decline in numbers is continuing prompting BMRBi to forecast that the decline is… Continue reading UK Internet Population Drop Off Suggests Trend, Says BMRB

A new report from the Direct Marketing Association (DMA) has revealed that the the vast majority of online marketers are acting on consumer privacy concerns by sending targeted email communications and offering consumers the ability to opt-out of e-mail marketing solicitations. According to the State of the E-Commerce Industry Report 2001-2002 from the DMA, almost… Continue reading E-Marketers Are Behaving Responsibly, Says DMA

Despite the popularity of broadband cable internet access, cable multiple system operators (MSOs) must overcome the ‘stigma’ of being insecure and unreliable, says the Yankee Group. According to Lindsay Schroth of the Yankee Group: “The problem for the MSO is that they have no control over what is installed, and this becomes a troubleshooting nightmare,… Continue reading Broadband MSOs Must Face Security Concerns, Says Yankee Group

The European business to consumer (B2C) ecommerce market will be worth $4.3 billion (£3.0 billion) by 2005, according to the latest forecasts from AMR Research. This represents a more than four-fold increase on 2002’s expected $760 million worth of online consumer sales.

Email marketing has now become ‘a more cost-effective way to acquire and retain customers than direct mail’, says a report from GartnerG2 released this week. The research company forecasts that US email advertising revenue will reach $1.3 billion this year, up from $948 million in 2001. By 2005, it is expected to rise to total… Continue reading US Email Ad Revenue To Reach $1.5bn By 2005, Finds GartnerG2

The US online advertising market is due for expansion, with growth of 11.0% forecast for 2002, according to the Online Advertising Report released by eMarketer this month. Following a tough year for both online and offline media in 2001, exacerbated by the 11 September attacks, the consensus is that the worst is now behind the… Continue reading US And Worldwide Internet Population And Advertising Forecasts

Online sales in Europe will reach Eur97.8 billion (£60.4 billion) in 2002, a 47.7% increase on the Eur66.2 billion of 2001, according to data released this week by GartnerG2. Despite this sharp increase, online sales will still only account for 2.3% of all retail in Europe. By 2005, the European online retail market will grow… Continue reading European Online Sales To Almost Treble By 2005, Says GartnerG2

Women in Europe are continuing to increase their usage of the internet, but behave differently online to men, according to new research from Jupiter MMXI. The research showed that while women spend less time on the internet each month- just under 7 hours compared to just under 10 hours for their male counterparts- they spend… Continue reading New Research Reveals Women’s Web Habits