In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.
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TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.
Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
In brief: IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.
In brief: the announcement comes as tech companies are attempting to provide more relevant data to advertisers following Apple’s changes to data privacy.
In brief: Ozone, previously Ozone Project, has partnered with Autovia, a specialist automotive media business.
Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.
In brief: the American rapper has bought the platform after he was banned from Twitter and Instagram for antisemitic remarks.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.
In brief: Mail Metro Media, the advertising arm of DMG Media, has launched an identity solution connecting audiences and advertisers across its portfolio of websites.