In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.
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In brief: the social media company’s stock fell over 25% following the earnings report.
In brief: Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 ‘vehicle-topper’ screens.
In brief: Staff may be decreased from 7,500 workers to under 2,000.
In brief: Warner Bros. is set to become the first major studio to sell a film as an NFT.
TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.
Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
In brief: IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.
In brief: the announcement comes as tech companies are attempting to provide more relevant data to advertisers following Apple’s changes to data privacy.
In brief: Ozone, previously Ozone Project, has partnered with Autovia, a specialist automotive media business.