More Digital articles

As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?

The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.

Anne Coghlan, Scope3 cofounder and COO, speaks to The Media Leader about what’s next for decarbonising the media industry and what are the biggest misconceptions about sustainability in advertising.

The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.

HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.

Jem Djemal reveals what is coming up in conversations with clients and what he hopes to be doing 10 years from now.

In brief: Wales’ first World Cup match against the USA netted an average 7.71 million viewers. 

The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.

In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.

In brief: Dara Nasr, UK managing director at Twitter, is understood to have left the company after ten years.