In brief: Mail Metro Media, the advertising arm of DMG Media, has launched an identity solution connecting audiences and advertisers across its portfolio of websites.
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In brief: European retail giant Unibail-Rodamco-Westfield has launched its own in-house media, brand partnerships and data solutions agency.
In brief: Samaritans and other charities have called on the UK government to incorporate safeguards for suicide and self-harm material in the Online Safety Bill.
Its total portfolio of digital screens across the UK is now at 1,300 with a digital presence in every city in the top 30.
Marketing budgets should be seen as an investment, not an expense to be trimmed.
ITV CEO Carolyn McCall spoke to The Media Leader editor Omar Oakes today at The Future of Media about plans for launching ITVX.
James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.
Netflix has signed up to BARB’s independent measurement of TV measurement in the UK, while Disney has been a subscriber since last summer.
In brief: ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation.
The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.