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When brands need to make budgets work harder, leaning in to programmatic supply chain can save costs. 

Parul Goel tells The Media Leader what he would do if he were not in media and what he would change about the industry.

Watch: There needs to be a “reset” in how advertising approaches sustainable digital media, Justin Taylor, UK managing director at Teads has warned in an interview with The Media Leader.. 

Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?

In brief: UKTV has updated Dave’s branding to reflect new content and reach new audiences.

In brief: Blockthrough partners with ad block software companies to give users the option to opt-in to ads deemed acceptable by the independent Acceptable Ads Committee.

A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.

In brief: Meta is planning to lay off “many thousands of employees” beginning this Wednesday at the earliest.

In brief: Former Twitter CEO and co-founder Jack Dorsey has apologized for the layoffs, saying he grew the company size too quickly.

In brief: Sky Glass has become the first non-grocery partner on Deliveroo’s advertising platform.