TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.
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Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
In brief: IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.
In brief: the announcement comes as tech companies are attempting to provide more relevant data to advertisers following Apple’s changes to data privacy.
In brief: Ozone, previously Ozone Project, has partnered with Autovia, a specialist automotive media business.
Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.
In brief: the American rapper has bought the platform after he was banned from Twitter and Instagram for antisemitic remarks.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.
In brief: Mail Metro Media, the advertising arm of DMG Media, has launched an identity solution connecting audiences and advertisers across its portfolio of websites.
In brief: European retail giant Unibail-Rodamco-Westfield has launched its own in-house media, brand partnerships and data solutions agency.