The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
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In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
In brief: Dara Nasr, UK managing director at Twitter, is understood to have left the company after ten years.
ITV has launched a campaign with sixteen different ads for its new streaming service ITVX after the streaming service began rolling-out on digital platforms yesterday.
In brief: Ginsberg joins The Athletic after 28 years at The Washington Post, where he was involved in seven Pulitzer Prize-winning projects.
In brief: the company is seeking to reduce headcount expenses by 5% amid the “current economic conditions in our industry”.
In brief: hundreds more Twitter employees are said to have left the company yesterday following Elon Musk’s ultimatum that they agree to a more “hardcore” work environment.
Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.
There are serious environmental costs to creating and sharing NFTs, so there needs to be clear consideration on the purpose for creating them.
In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.