In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.
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Richard Costa-D’sa, head of industry, media agency at Meta, tells The Media Leader about his most insightful mistake and what the business is planning to do differently in 2023.
At its annual ITV Palooza event, the commercial broadcaster unveiled tools which enhanced its targeting, matching and measuring capabilties.
The Future of Audio Europe: next year’s event will bring together the audio community across the contintent as the audio community comes together to solve global challenges.
Acast has added keyword targeting to its suite of tools so advertisers can target words and phrases at episode level.