ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
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Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.
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The international ad sales chief on presenting TV as a convergent opportunity and his former footballing life.
Podcast: Jack Benjamin and Omar Oakes report highlights from The Media Leader’s first outing in Manchester.
Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.
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The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.
Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.