BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
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The analyst also shares his thoughts on the globalisation of media and search spend.
Charlie Brookes also discusses combining audio and publishing inventory and other ambitions for AudioXi.
In part two of a series of special episodes, RX Global’s chief intelligence officer and Salesforce’s regional VP join Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts.
CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.
The disability and inclusion agency’s Martyn Sibley and Dom Hyams share lessons from their first five years, the business case for disability representation and why inclusivity shouldn’t take a backseat in media investment.
VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.
Liz Moseley speaks about the title’s strong digital growth, why modernising its commercial strategy requires gaining back some mojo and what the predicted death of search means for publishers.
In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.
Les Binet, Brian Wieser, Kara Osborne Gladwell, Ross Sergeant, Ian Whittaker, Kelly Williams and Alan Moss were asked at Cannes whether technological advancements have made marketers better at their jobs? Their answers skewed nuanced to negative.