Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.
More Features articles
The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.
Daivid’s chief growth officer joins Jack Benjamin to discuss why creative should be data-led to better align with media strategy and outcomes-based considerations.
The company’s chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.
2025 is a breakthrough summer for women’s sport. A new report by Havas Play envisions what the future could be in 10 years if brands and fans lean in.
BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
The analyst also shares his thoughts on the globalisation of media and search spend.
Charlie Brookes also discusses combining audio and publishing inventory and other ambitions for AudioXi.
In part two of a series of special episodes, RX Global’s chief intelligence officer and Salesforce’s regional VP join Jack Benjamin to discuss how pragmatic approaches to AI can enhance business efforts.