JAA’s marketing director, Caroline Ayling, explores why indie agencies are the perfect partner for family-run businesses.
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The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.
A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
The chair of the Alliance of Media Independents’ Effectiveness and Planning group unpacks the themes and talking points from the association’s debut event.
UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
Stephen Woodford, chief executive of the Advertising Association answers our probing and quick-fire Leading Questions.
In independent agencies, leadership does not arrive with seniority. It emerges from action. People do not simply contribute ideas; they own outcomes, writes Join the Dots’ managing partner.
BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.