Following Thom Yorke’s withdrawal of Atoms for Peace from Spotify, the question of monetising media content has re-surfaced. So what’s the solution? GfK’s Ryan Garner takes a look at the options.
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Andy Haylett, director, Ipsos MediaCT, examines the key findings from the Rajar Q2 results – and after accidentally unearthing a batch of dusty old files, notes some fascinating trends from over the last twenty years…
What lies behind the decision to share content? After extensive studies, researchers Euan Mackay and James Burke of Kantar Media: Custom say they have found exactly what it takes for something to go viral.
The Future Foundation’s Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today’s AI so often does little to convey the personality of the brand behind them.
The future looks bright for paid digital video and brands need to get on board – not just big, well-established brands, but the small and medium ones too. So why has it taken so long for paid digital video to come within touching distance of the big time, and where exactly is the spectacular growth going to come from? Mindshare UK’s head of digital development Nick Adams explains…
Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.
After both the BBC and ESPN put their 3D development on ice – citing a lack of consumer appetite for the technology – Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?
Antony Ceravolo, chief executive and founder of ECNlive, takes a look at how the world’s oldest advertising medium is having its roots shaken by innovative new technologies – and tells us how it’s taken his business to whole new levels.
It’s been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content – but what if the consumer was given the option to pay what they wanted? It’s not madness says GfK’s Colin Strong – and the evidence from other digital businesses suggest it’s worth a closer look…
From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?