In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?
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There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious – and less obvious – benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.
Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.
Simon Andrews, founder of Addictive!, this week looks at the lengths consumers are now going to to hide from advertisers online as data and privacy top news agendas the world over.
The importance of content verification for digital advertising has never been higher says the ABC’s Richard Foan – and it is essential if brands are to bring transparency and trust to their campaigns.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
After a number of tragic cases of social media misuse hitting the headlines, GfK’s Colin Strong looks at new research that sheds light on how young people engage online – and offers advice to brands so they can help operate responsibly.
In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.
The launch of the iPad, and later Apple’s Newsstand, marked the beginning of a rare period of tech-fueled optimism for the magazine industry – but after some high-profile flops, was this misguided? Peter Houston, founder of Flipping Pages Media, finds out.
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.