More Features articles

Analysis: It wasn’t an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with ‘real people’ for new brand campaigns.

Mail Metro Media’s commercial director discusses how she ended up in media, and what she’d like to see changed in the current state of the industry.

Interview: Neil Mortensen, ITV’s director of audiences tells The Media Leader what skills media, research and insight professionals need in a fragmenting media landscape.

Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.

Rob Biagioni shares who had the biggest impact on his career and what other sector he would work in if he didn’t work in publishing.

Watch: Radio audiences have undergone “fundamental changes” since the Covid-19 pandemic, according to Bauer Media’s Simon Kilby, as the traditional breakfast peak appears to have been replaced.

Mark Bucknell shares his greatest achievement and what his grandfather did for a living.

Despite changing listening behaviours since the Covid pandemic leading to longer and higher listening throughout the day, the myths of dual breakfast and drivetime peaks persist among advertisers, media buyers have warned.

Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.

Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.