Jim Marshall on why TV has never been either more powerful or more intimate: Now that the BBC has proved TV’s credentials during the Olympics, it will be fascinating to see whether Channel 4 can continue this during the Paralympics, but this time with ads…
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Greg Grimmer ranks media owner performances during the Olympics – with a gold for the BBC, a ‘just outside the medals’ for The Times, a ‘did not start’ for C4 and a disqualified Daily Mail…
Steve Smith, head of thought leadership at Starcom MediaVest London, says: The recommendation about preparing for all television to be broadcast via the internet is especially pertinent given a growing number of households are likely to watch TV via a broadband connection…
James Whitmore, managing director at Postar, wonders whether cinema is on the brink of a revolution – both creatively and commercially…
Marc Sidwell, managing editor, City A.M., says the image of London 2012 as a ruthlessly-policed, heavily-branded, speech-controlled zone is unfair…
Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies…
Steve Smith from Starcom MediaVest argues that take up of superfast broadband will remain slow while the online video content market remains uncompetitive…
Alex Heys of NowSendIt on what brands still need to do to streamline the user experience for mobile customers.
Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn’t be the be all and end all of advertisers and their budgets…
Simon Andrews, founder of the full service mobile agency addictive!, on the increasing prevalence of the “vertical stack” – from Amazon’s new smartphone to the “mobile wallet” and mobile-optimised websites.