More Features articles

Jean-Philippe Amos tells The Media Leader about joining the outdoor ad tech startup and what the biggest factor for success in media sales is.

The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.

JCDecaux’s co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen.

From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?

The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.

A mystery guest enters the Fishbowl to talk all things media sales.

Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.

This year The Media Leader launched the Fishbowl interview series, posing 10 revealing questions every week to the media industry’s top salespeople. The questions are drawn at random from our bank and contain some tricky posers set by the commercial chiefs themselves, but no one knows which question comes from who until the article is published.

Mastodon and Bluesky are offering a future of the internet where users are placed in charge of their own content moderation. Is it workable for big social media platforms?

Amy Williams, co-founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of ‘fast fashion’.