Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.
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Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind…
Simon Andrews, founder of the full service mobile agency addictive!, on Steve Jobs, the iPhone 4S and what is next for Apple…
Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?
At the RTS’ Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime…
Jim Marshall says that while the Arab Spring seemed to be a righteous uprising, aided and abetted by a liberating social media network, events at home (in the riots and the hacking scandal) saw a potentially more unsavoury side to the use of some media channels… not so much an Arab Spring as an English Rusty Nail!
Having let the dust settle, allowing me time to watch Eric Schmidt’s MacTaggart lecture in its entirety, I was struck by his sincerity, self-deprecation (“if we were responsible for TV programming, you’d get a lot of bad sci-fi”) and an innate understanding of where TV fits in the new media eco-system.
The latest ABC release for the regional newspaper market is very illuminating – not for the continued percentage declines in newspapers sold, which continues unabated, but for the online usage stats.
James Whitmore, MD of POSTAR, wants to escape the narrow ghetto of specific media choices…
NEW: Another six months of tables and tables of data have hit my inbox. Almost 100 pages of numbers – nearly the same number of pages as Grazia – but with none of the pictures, products and ads to look at…