From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
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The basic relationship between reach and business results has “eroded dramatically”, Zenith UK chief strategy officer Richard Kirk argues.
A mystery guest enters the Fishbowl to talk all things media sales.
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.
This year The Media Leader launched the Fishbowl interview series, posing 10 revealing questions every week to the media industry’s top salespeople. The questions are drawn at random from our bank and contain some tricky posers set by the commercial chiefs themselves, but no one knows which question comes from who until the article is published.
Mastodon and Bluesky are offering a future of the internet where users are placed in charge of their own content moderation. Is it workable for big social media platforms?
Amy Williams, co-founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of ‘fast fashion’.
Emma Newman, chief revenue officer for EMEA at PubMatic, tells The Media Leader what has changed in conversations with clients over the last year and how quickly she can touch type.
Sponsored: Dave Randall, Future’s commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its audience data platform Aperture has developed.
Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.