David Black, senior director UK and managing director of technology, media, telecoms & apps at Google talks about why selling media has gotten harder.
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From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement.
Jean-Philippe Amos tells The Media Leader about joining the outdoor ad tech startup and what the biggest factor for success in media sales is.