The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA…
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Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.
In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising …
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard’s plans … but there are a host of other media sectors and media owners who really need to get their head out of their … too!
Investment in learning and development in a downturn doesn’t have to be costly says Patrick Mills, director of professional development at the IPA…
Whitevector’s latest research piece looks at how brands can benefit from knowing where online discussions are happening.
Claire Myerscough, commercial business intelligence director at News International, explains why IPA Touchpoints is the foundation for joined-up thinking …
Our latest GfK research report, written by Susannah Palmer, looks at the research firm’s talent measurement system, Talent Tracker.
Carl White, CEO of ValueClick Europe, on the recent increase in mergers and acquisitions activity in the EU internet space.
In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.