Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
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Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
James Whitmore, managing director at Postar, visits the London film festival and weighs up technical delivery versus story telling.
Dean Wilson, UK CEO and VP International at Active International, on how information and content overload could be the saviour of a medium not conducive to media multi-tasking…
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile and how it might be disrupting GAFA (Google, Apple, Facebook and Amazon)
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile over the last week and the next five years…
Jim Marshall, chief client officer at Aegis, on the world of previously paid for media moving successfully into the free media sector and questioning what is happening the other way around?
Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?
Simon Andrews, founder of the full service mobile agency addictive!, looks at how publishers are being affected by the changing mobile landscape….
James Whitmore, managing director at Postar, was in the audience at MediaTel’s Connected Consumer conference on Monday. He urges the use of plain speaking in making this connected marketplace more accessible to consumers… whilst using a few long words of his own !