Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will “wake up in a decade and find our media planners, media owners and brands at the mercy of the “click” and not the consumer”.
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John Carroll, Senior Director, Ipsos MediaCT, looks more closely at online panels and research ahead of the MRG Conference in November.
Pauline Robson, Director – Real World Insight, MediaCom: Children are the future, but what does the future hold for content providers?
Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue…
In the run up to MediaTel Group’s Future of National Newspaper event last week, Toluna ran an instant 3-hour online poll with 1,000 respondents. Click here to see the results…
In his latest monthly column, Jim Marshall questions the commercial viability of local TV – unless, of course, the government is willing to cough up…
Nigel Walley, managing director of Decipher, says: “The Canvas project has been tortuously slow, and since 2007 the world has changed”…
In our latest research focus article, TGI’s James McCombe says the jury may be out on paywalls but one thing not in question is the potential value of the online newspaper audience…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response…
The issue of paywalls still divides opinion – and probably will for some time to come. According to a Benedict Evans from Enders Analysis, a newspaper paywall subscriber is worth “only a quarter to a third of a print buyer”.