In our latest research focus piece, TGI explains why news sites that charge for content need audience metrics that go beyond reach…
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Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report – the quarterly survey of marketing expenditure – gives his take on the latest findings published last week, and on the economic outlook in general.
Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…
Frances Dickens, CEO of barter company Astus, explains exactly what corporate barter is and how it’s growing.
Despite the increasing popularity of digital media, consumers with a technological bent are still checking out the print editions of their favourite titles, says Katherine Page, technical consultant at the National Readership Survey.
Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model…
Julia Smith, head of IASH, the Internet Advertising Sales House Council, on whether brands are taking enough care to stay safe online.
Neil Perkin, founder of Only Dead Fish, gives “ten very practical reasons why content producers of all kinds should be putting social at the centre of what they do”…
Dean Baker, head of JWT Entertainment at JWT London, explains how to achieve the Holy Grail of successful branded content.
Whitevector’s latest research focus report explains how ‘Top Buzzwords’ can maximise your search engine marketing and optimisation…