Chris Worrell: Can advertisers use digital to tell engaging brand stories?
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Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year’s sports and royal events…
Should we be surprised that TV viewing is reaching saturation levels given that the digital switchover is almost complete, pay TV is almost at saturation point and most of the new technologies that have affected TV viewing are already well-established now…
David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…
Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains…
Greg Grimmer looks back at 2011 – Facebook’s ever-increasing IPO valuation, Stephen Haines’ move from Earlsfield to Monaco, the royal media wedding and the News of the World fiasco, right through to December’s silly season in Fitzrovia…
With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad…
Greg Grimmer concedes that an old debate with Phil Georgiadis may have ended in a score draw…
Patricia Kill, News International process transformation director, says over the next two years, agencies and publishers alike are compelled to either start, or continue investing to replace existing print-centric systems as the demand for multimedia campaigns intensifies…