As the noughties draw to a close, TGI takes a look at how British young people are interacting with the digital world…
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Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer says “there’s only one thing guaranteed in advertising, you will lose business! This cheerful ditty keeps me going on the new business trail, looking for those clients who want ambitious, forward thinking work for their business.”
Jim Marshall questions i’s positioning and cover price; and wonders whether newspapers are facing a daunting challenge if futurist Ross Dawson’s prediction that the UK newspaper industry will be extinct by 2020 is to be believed…
Helen Keable, investment director at Manning Gottlieb OMD, wonders whether we have been temporarily dazzled by the bright lights of “scale” and lost sight of why we really value local radio…
Neil Mortensen, MRG co-chair, says media measurement needs to drive the market because otherwise we will “wake up in a decade and find our media planners, media owners and brands at the mercy of the “click” and not the consumer”.
John Carroll, Senior Director, Ipsos MediaCT, looks more closely at online panels and research ahead of the MRG Conference in November.
Pauline Robson, Director – Real World Insight, MediaCom: Children are the future, but what does the future hold for content providers?
Mark Barber, director of planning at the Radio Advertising Bureau, says the changes to the Heart, Smooth and Capital brands are just a natural evolution but could also be an important factor in helping radio claim a fairer share of ad revenue…
In the run up to MediaTel Group’s Future of National Newspaper event last week, Toluna ran an instant 3-hour online poll with 1,000 respondents. Click here to see the results…
In his latest monthly column, Jim Marshall questions the commercial viability of local TV – unless, of course, the government is willing to cough up…