Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
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James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face…
James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate…
In response to Claire Myerscough’s recent article, Brian Jacobs, director at BJ&A, says the way forward is to sell audiences online, but there needs to be a degree of commonality in the way in which those audiences are defined.
Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…
In our latest research focus article, TGI’s James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead – Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: “Wasn’t the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands.”
Circulation figures were down across the board in November, with the daily newspaper market posting a 5.3% decline on last year’s figures.
Jim Marshall wonders whether MediaTel’s recent TV Summit makes the case for scaling up to a full TV Conference now – the sort of TV conference that used to happen in Monte Carlo and Barcelona some years ago when everything was less complicated, more profitable and more profligate…