Dominic Mills says it’s not difficult to count up the UK’s influence on the global advertising industry, but with a new IPA study into the business effects of a thousand advertising campaigns from over thirty years, how can clients be persuaded to invest longer term?
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You don’t have to be an accountancy wonk to find pleasure, surprise and a touch of salaciousness hidden among the pages of the latest annual survey of agencies’ financial performance. For there, laid out in all their glory – and some gore – are the financial secrets of a host of agencies…
Christmas: a festival based on a myth where social norms are lubricated by dishonesty – and, of course, Christmas advertising has traditionally reflected this. So how have advertisers judged the national mood this year?
Our new Newsline columnist, Dominic Mills, interviews Jim Hytner, worldwide CEO of Initiative.
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline – concluding today with the fifth and final video exclusive.
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
Jim Hytner, worldwide CEO of Intiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.