More Features articles

Jim Marshall says in our modern world of joined up media channels integration is now key. What this means in practise is that campaigns cannot begin and end with just a TV ad…

Greg Grimmer concedes that an old debate with Phil Georgiadis may have ended in a score draw…

Patricia Kill, News International process transformation director, says over the next two years, agencies and publishers alike are compelled to either start, or continue investing to replace existing print-centric systems as the demand for multimedia campaigns intensifies…

I have it on good authority that Chris Anderson, editor-in-chief of Wired, recently prepared to present a ‘TV is Dead’ presentation at a major international conference, only to be given a last minute jolt when he was told that many of the assumptions he had made in his speech were completely at odds with the accepted data.

James Cridland, managing director of Media UK and a radio futurologist, says today’s RAJAR release continues to show a slow but steady increase in take-up of digital radio. If there is a way to accelerate this, it’s good for listeners and broadcasters alike – but it is also prudent to remain patient…

Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.

Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind…

Simon Andrews, founder of the full service mobile agency addictive!, on Steve Jobs, the iPhone 4S and what is next for Apple…

Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?

At the RTS’ Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime…