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Jim Hytner, worldwide CEO of Initiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Jim Hytner, worldwide CEO of Intiative, talks exclusively to Dominic Mills for MediaTel’s Newsline.

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

Jim Marshall, chief client officer at Aegis, saw the US election campaign as a fascinating aspect of the American political way and a wonderful media jamboree, but thinks most people in the UK would be horrified if our own politics went the same way.

Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.

Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?

Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.

James Whitmore, managing director at Postar, visits the London film festival and weighs up technical delivery versus story telling.

Dean Wilson, UK CEO and VP International at Active International, on how information and content overload could be the saviour of a medium not conducive to media multi-tasking…

Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile and how it might be disrupting GAFA (Google, Apple, Facebook and Amazon)