Hearst UK’s chief commercial officer reveals why TikTok has the best media salesperson she knows, and what one thing she would change about the industry.
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Paul Frampton, former CEO of Havas and president of Control v Exposed, talks to The Media Leader about digital transformation, agency and consultancy specialities and growing a business during the pandemic.
The original social audio app was born into success. Can it stay relevant against bigger competitors?
Mike Bartels, North American director of marketing research & UX segment for eye tracking tech company Tobii, believes attention data will become ubiquitous and is surprised it has taken the advertising industry this long to catch on.