This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.
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Social media is causing mental health problems in children and young people – but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.
In the current market place, there are no comprehensive standards to which media owners and measurement providers alike have to adhere when publishing view on Demand data, says Joe Lewis, project director at BARB. So what do we do to ensure we get it?
There has been a lot of confusion in the UK about Native Advertising, and, despite its obvious – and less obvious – benefits, there is already a backlash growing. Here, Greg Grimmer digests the arguments and explains what we need to do to make it work.
Kevin Spacey hit the nail on the head when he said on-demand platforms will continue to be embraced by broadcasters and audiences – but the industry must not lose sight of the traditional viewing model says Julie Parmenter, MD at TV post production house, Molinare.
Simon Andrews, founder of Addictive!, this week looks at the lengths consumers are now going to to hide from advertisers online as data and privacy top news agendas the world over.
The importance of content verification for digital advertising has never been higher says the ABC’s Richard Foan – and it is essential if brands are to bring transparency and trust to their campaigns.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
After a number of tragic cases of social media misuse hitting the headlines, GfK’s Colin Strong looks at new research that sheds light on how young people engage online – and offers advice to brands so they can help operate responsibly.