In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.
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The launch of the iPad, and later Apple’s Newsstand, marked the beginning of a rare period of tech-fueled optimism for the magazine industry – but after some high-profile flops, was this misguided? Peter Houston, founder of Flipping Pages Media, finds out.
The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.
It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.
Rovi’s Jeff Siegel looks at some of the latest advertising techniques that broadcasters should be throwing into the mix to help boost programme viewing.
What were the people involved in the Home Office’s controversial “go home” mobile billboards thinking when they helped produce them? From the agency to the billposter suppliers, Route’s James Whitmore asks why we too often hide away from ethical decisions.
Following Thom Yorke’s withdrawal of Atoms for Peace from Spotify, the question of monetising media content has re-surfaced. So what’s the solution? GfK’s Ryan Garner takes a look at the options.
Andy Haylett, director, Ipsos MediaCT, examines the key findings from the Rajar Q2 results – and after accidentally unearthing a batch of dusty old files, notes some fascinating trends from over the last twenty years…
What lies behind the decision to share content? After extensive studies, researchers Euan Mackay and James Burke of Kantar Media: Custom say they have found exactly what it takes for something to go viral.
The Future Foundation’s Richard Nicholls takes a look at the part that Artificial Intelligence plays between consumers and brands, and explains why today’s AI so often does little to convey the personality of the brand behind them.