Jim Marshall says it is no longer enough for a single medium (even TV) to provide coverage of an event in the UK – it only becomes a true ‘media event’ when all the media provide their own unique coverage and perspective…
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Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike’s ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?
Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today’s technology presents an unprecedented opportunity to strengthen and deepen a brand’s relationship with TV viewers…
James Whitmore on the Olympic flame’s journey through Devon, a lack of bespoke marketing and David Beckham (the well known Cornish Olympian)…
Jim Marshall says the original purpose of the Leveson inquiry is becoming lost in an increasingly morass of celebrity style trivia…
James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home…
Abba Newbery, director of advertising strategy at News International Commercial, on the excitement and interest surrounding The Games…
Greg Grimmer continues to mix in celebrity circles as he joins a double gold medalist, national radio presenter, the editor of BBC 6 Music and several less-feted advertising folk to discuss radio’s place in today’s media mix.
Michael Bayler, strategist and author, Bayler & Associates, on the misconceptions that are holding data back…
Jim Marshall wonders what the Charter review will have in store for the BBC, when it is able to flex as much muscle as ever? It would be good if it could maintain the same high standards but not at the potential expense of the commercial sector…