Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this ‘new kid on the block’ will evolve into a medium that retailers, brands and consumers can no longer afford to ignore…
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Jim Marshall says Ofcom’s ‘Project Apple’ investigation is misplaced and irrelevant – unless of course they can demonstrate that BSkyB has not behaved in a ‘fit or proper’ way, which they won’t be able to…
According to ZenithOptimedia’s latest UK forecast report, “the uncertainty that plagued the end of 2011 has continued into the start of 2012.
Greg Grimmer: In a bid to make advertising fashionable (again) today’s column will be optimism peppered with ads for advertising – instead of my normal service of cynicism peppered with attempts at humour…
Ashley Underwood, senior strategy executive at TGI, explains why chocoholics are more likely to be tempted by products they have seen advertised…
NEW: In his first blog for Newsline, David Hellier, deputy editor at City AM, surveys the current financial backdrop and how it is affecting the media landscape from a city perspective…
Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don’t start seriously considering mobile, their communications strategy or media plan will be dramatically less effective…
Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion…
Greg Grimmer on his grim night at the ANNAs; a far happier print experience with the excellent commercial team from the Guardian; and why there is so much love and affection for the newspaper sector…
Is media – especially media research – ahead of or behind the curve? Is it driven by art or science?