More Features articles

Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies…

Steve Smith from Starcom MediaVest argues that take up of superfast broadband will remain slow while the online video content market remains uncompetitive…

Alex Heys of NowSendIt on what brands still need to do to streamline the user experience for mobile customers.

Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn’t be the be all and end all of advertisers and their budgets…

Simon Andrews, founder of the full service mobile agency addictive!, on the increasing prevalence of the “vertical stack” – from Amazon’s new smartphone to the “mobile wallet” and mobile-optimised websites.

Catherine Borrel, digital consultant at GfK NOP on why it is so crucial for manufacturers to create positive user experiences in order to claw back Apple’s tablet market share.

Jim Marshall says that the government’s decision not to encourage consultation on fresh communications legislation is failing to take into account the changing nature of the UK industry, or how most of it is funded…

Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to “close up the knowledge gap”…

David Brennan writes on the “ad break of the future”, detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action…

Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising…