Neil Perkin, founder of Only Dead Fish, explains what digital community practice really means, with his 10 key principles…
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Paul Wright, digital strategy consultant and owner of Rockster Digital Media, says digital media has been many things; once the saviour, sometimes the enemy and always the business that does not make enough money…
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally “realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?”
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
Lindsey Clay, marketing director, Thinkbox, on the relationship between advertising creativity and business success.
Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit…
In this month’s article, Future Foundation take a look at some of the key drivers behind the real-time revolution and how marketers can capitalise on the trend…
John Snyder, CEO at Grapeshot, explains why “contextual targeting delivers results”…
Julian Reiter, managing director of Positive Thinking, says it has been ‘truly refreshing’ to see creative World Cup campaigns in “contrast to the somewhat blasé (perhaps even arrogant) assumption by some sponsors that consumers will automatically respond to their ‘official’ status, which has been, in true football vernacular, an obvious own goal”…
Chris Whitson, head of the IPA’s DM Group, warns now is not the time for complacency – DM practitioners must ensure they spread the word to the client community…