Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
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Marketers are supposed to excel at searching out relevant properties for clients to associate themselves with – so why is Barclays set to pull its multi-million pound sponsorship of the Premier League after 13 years?
Tuesday night saw Emmerdale (ITV, 7pm) restart its campaign for ratings glory, after ending 2013’s race as the nation’s third favourite soap, despite having a stellar year.
With the hoo-ha all but calmed down, last night saw residents help each other out of dire personal situations while waxing lyrical about the real benefits of the street – the lovely neighbourly vibe.
The pressure for IPG as it waits to see what happens in a post-‘Publicom’ world has forced it to make a hasty deal that has quickly gone wrong. But in this climate of uncertainty and fear botched deals really don’t help.
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
A whopping 9.3 million viewers caught up with the bout of nostalgic pandering about the good old days, resulting in the weekend’s biggest audience and a 34% share.
The latest TV market round-up shows that all commercial television channels saw an increase in revenue year on year, with particularly strong growth for ITV – recording a 14% rise to almost £114 million
Mirror Digital Group and the Independent online were the only online news platforms to see any growth over the festive period, while the MailOnline dropped by over half a million daily browsers.
Considering the giant ball of emotional trauma that was Coronation Street this week, the residents of Walford’s problems were positively jovial in comparison.