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High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA’s Bob Wootton. Easily-accessible tech has democratised content creation – but is this entirely for the good?

Just one day after being narrowly beaten by rival soap Emmerdale, Tuesday night saw EastEnders rise from the ashes of defeat, brush itself off and pull the day’s biggest audience into its vortex of entertaining misery.

Sky IQ’s Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.

The Big Benefits Row featured intellectual luminaries such as Matthew Wright and the ever-lovely Kate Hopkins, just to prove to the nation that Channel 5 can ‘do’ debate.

There seems to be a growing body of opinion that mass marketing – and the waste that comes with it – is the way to go, says Dominic Mills – The trouble is that none of this fits well with the drive for accountability.

Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.

5.4 million (down from the opening episode’s 7.4 million ) viewers watched as one of the Muskehounds had to face up to his past, netting a 22% share and a fittingly fun end to the weekend.

The Silent Witness (BBC One, 9pm) gang snapped on their latex gloves, perfected the super serious expression that comes with the job and headed off for one last case.

Despite advertising stimulating competition, innovation and expansion, only 30% of UK SMEs make any investment, according to a new report from the Advertising Association and Deloitte.

Last night mercifully saw Channel 5’s carnival of desperation and shamelessness finally wrap up, five days over schedule and with a newly crowned winner.