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The senior telecoms, media and tech analyst tells The Media Leader what the UK advertising and media industry should expect if Starmer takes the top job.

Marketers will be able to measure their YouTube campaigns against other channels.

An ad campaign accompanying the launch will roll out on 15 July.

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

At The Media Leader Summit, the DCM and Barb chair warned of US companies siphoning UK talent and decried the current state of TV advertising.

Head of content Yara Silva told The Media Leader she was focused on getting all audio productions on camera but that the Studio is more than just a ‘pivot to video’ effort.

The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.

GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.

A new study commissioned by Newsworks found voters are likely to turn to reputable sources of information ahead of casting their votes on Thursday.

Reporters Jack Benjamin and Ella Sagar discuss The Media Leader Awards, the importance of social media to this year’s election and the EU’s potential action against Apple.