Audience measurement solutions company AudienceProject has appointed Paul Barnard as UK managing director.
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The latest WFA and MediaSense report which found that while traditional holding groups still “have their role to play,” a “new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model.”
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The latest Kantar Sustainability Sector Index report underlines the lack of trust consumers have in companies’ sustainability efforts for most products across all industries.
More ads in more places could hurt user experiences and advertiser outcomes, new research has found.
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Editor Omar Oakes and reporters Jack Benjamin and Ella Sagar look ahead to next week’s Future of Media conference in London, and discuss some of the biggest stories from around the industry.
Analysis: Was Netflix’s global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?
Analysis: Personalisation will also be a distinctive part of Spotify’s audiobook offering.