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A new attention measurement study found that while miniscule attentive exposure can impact ad recall and brand awareness, achieving significant uplifts in lower funnel metrics requires multiple seconds of engagement.

Jack Benjamin, Omar Oakes and Ella Sagar are back on the podcast this week to analyse some of the industry’s biggest stories.

The Daily Mail and General Trust has confirmed its interest with Lloyds Banking Group for a potential bid for The Telegraph.

Consumer electronics giant Samsung has agreed a year-long radio partnership with Bauer’s Magic Radio Breakfast Show.

Exclusive: Some of Google’s most senior UK commercial bosses are set to exit their roles as the country’s regional boss Debbie Weinstein executes a restructure.

Analysis: The new show is part of a broader strategy signalled by the Mail to focus more on podcasting and short-form video content.

Disney+ will launch its ad-supported subscription tier on 1 November, Disney has confirmed, nearly a year after the cheaper option debuted in the US.

Wunderman Thompson’s Kiessé Lamour and Archmon founder Simon Akers join host Ella Sagar to unpack what we should make of the groundswell of companies launching and developing retail media networks.

US-based outdoor media company highlights UK operation for delivering higher margins, a higher degree of digital penetration, and less volatility.

Analysis: When anyone can create a BuzzFeed-quality quiz or article, why would anyone still go to BuzzFeed?