More Industry News articles

Out-of-home media owners need to be “on their guard” in response to a rise of fake ads posing as billboards, one of the UK’s biggest outdoor media sellers has warned.

Samsung Ads Europe’s head of international agencies shares who her first media lunch was with and her most embarrassing professional moment which means she has never been late to meetings since.

Most UK adults over the age of 55+ say they are “concerned” with the problem of misinformation, the most among any age bracket.

Christian Broughton has been appointed as CEO of Independent Digital News & Media Limited, the publisher of The Independent, replacing Zach Leonard.

Political parties have increasingly been impersonating local newspapers in their campaign materials, but should these be more regulated?

ITV is on course to greatly improve on last year’s streaming numbers despite usage on ITVX showing a slowdown in recent months.

This year’s Rising Star from the Mediatel Media Research Awards, Katya Des-Etages, shares her perspective on why research matters, her mission to improve inclusion and how industry accolades benefit everyone.

Twitch and football content and media company Footballco are teaming up for a co-sell collaboration with the goal of more directly and “authentically” reaching Gen Z audiences on the livestreaming platform.

GroupM will leverage SeenThis’ proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.

Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we’ve yet reached a ‘new normal’ when it comes OOH viewership.