In brief: All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.
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In brief: ITV has confirmed that it is “actively exploring” an acquisition for production company All3Media, the maker of popular shows Fleabag and The Traitors.
In the non-executive role, she will chair the UKOM commercial board and join the UKOM executive board which is chaired by Iain Jacob.
EU regulators have said Google may be forced to sell part of its adtech business to allay concerns about anti-competitive practices.
Teads has integrated attention metrics into its programmatic buying platform, allowing clients to measure attention similarly to how they measure viewability.
The acquisition comes soon after The Brandtech Group bought digital media and marketing company Jellyfish.
The new policy will come into effect immediately and apply to all print and online ads.
Actor Idris Elba and Miroma Group founder Marc Boyan have launched a global marketing and content business, nearly a year after the pair hatched a shock plan to buy Channel 4.
As marketers seek to plug the hole cookie deprecation will leave, interest in zero-party data (sometimes referred to as user declared data) has steadily increased, not least among publishers.
Lawmakers and international bodies move to regulate AI, Google delays Bard launch in EU and Meta and LinkedIn reveal new generative AI tools, all this week in MED-AI.