In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are “not walking away from their commitments”.
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The continued decline in print, which has historically been more lucrative for publishers’ advertising revenues, comes as outlets have also faced a challenging digital market this year.
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The Future of Media, The Media Leader’s flagship conference with Adwanted Events, will host multiple insightful sessions based on seven distinct themes happening across three stages over two days.
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The number of Internet users claiming to watch little or no linear TV on a typical day grew 22% in the two years to Q1 2023.
The outdoor media owner is looking to help brands use digital out-of-home to grow their Gen Z audiences.
The UK’s largest cinema ad sales house has today launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other AV channels.
The second annual Future 100 Club is now open for nominations.
Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.