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Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.

Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.

Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?

The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.

Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.

Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza

A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform. 

Exclusive: Goldson is setting up a business with the broadcaster as his first client.

GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.   

Watch: Ally Owen believes the industry still has a “narrow field of vision” when it comes to recruiting talent.