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Should advertisers, media agencies, DSPs, SSPs, content verification providers and media auditors take more responsibility over made-for-advertising sites?

The collective has partnered with the Diversity Standards Collective for the research.

The animal-welfare charity is launching a rebrand with a bespoke ad airing on the Channel 4 show on Friday.

While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.

The UK online audience measurement body has hired Sarah Miller.

As Snap looks to become a destination for news consumption, it is investing in “shoulder content” around major cultural moments this year.

Co-founder of Wonderhood and former Channel 4 CEO will discuss creative decision-making and more next week.

In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.

The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.  

Ahead of the Future of Brands, Audio and Entertainment conference next week covering this issue, The Media Leader asked brands, agencies and strategists if they thought brands should get involved in these debates.