The ADsorption Index attempts to move the attention conversation away from “eyes on the screen” and towards an understanding of the emotional state of audiences.
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At a panel in Cannes, adtech leaders discussed what the deprecation of the cookie will mean for the future of digital measurement and whether performance campaigns will need to be rethought.
Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
The face of UK podcast listening is “poised to change” as younger listeners coming into the medium are increasingly diverse, new research has found.
Mail Metro Media scored big at the ceremony during The Media Leader Summit, while Stephen Miron was handed one of two Grands Prix.
Reform Political Advertising’s panel aims to review factual claims in election ads and judge whether they are truthfully presented.
The news title’s chief revenue officer shares how he got into media and what he would do if he won £10m in the lottery.
Listen to flash interviews from the Croisette as The Media Leader caught up with industry figures.
This follows beta testing since last year as the on-demand audio platform provides more targeting and personalisation capabilities for advertisers.