In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.
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Mansfield leaves amid broader turnover at the consumer goods giant. Her consultancy, Barcarolle, already has its first client.
The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.
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Uncertainty about the autumn Budget has hindered total marketing budgets, but main media budgets were buoyed by increased investment in video.
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Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
Stuart Mays, Global’s longstanding director of commercial strategy, is leaving after 16 years to launch a new platform for music artists.