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Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.

The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.

Research also found a continued lack of understanding of key concepts by the public.

Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.

The development of a US cross-media measurement solution will now be the responsibility of Aquila.

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.

The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.

The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.