The FT’s global advertising director for B2C and investment shares what his fundraising crusade has been this year and the biggest turning point in his career.
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Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.
A new software update to Apple’s iPhone software update could boost measurement across the podcast industry, the CEO of global podcast publisher Acast discussed during its quarterly earnings call.
Barb CEO Justin Sampson spoke at The Future of Media last month about a wide-range of topics, from streamers getting more involved in Barb to whether the industry should be optimistic about Origin.
The UK exported £15.6bn in advertising and market research services in 2022 — a 15.5% year-on-year increase.
At last month’s Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.
The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling “lack of creativity” and “unease” around the sector. The CMO tells us why.
‘Taylor Swift: The Eras Tour (Concert)’ had the second-biggest box office in the UK last month on its way to becoming the highest-grossing concert film of all time.
Analysis: While Sky’s tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a “stronger understanding” of the impact of media spend across the entire funnel.
TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.