More Industry News articles

Being channel-agnostic has become key as marketers increasingly look to targeting, measurement and efficiency improvements via data. What does this mean for creativity?

The Newsworks Awards 2024 attracted outstanding entries from across the industry, including EssenceMediacom, Goodstuff, OMD, Spark Foundry, Wavemaker, Carat and Hearts & Science.

A new DCMS report has found linear TV viewing time will decline to a 25% share by 2040.

Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.

The broadcaster is anticipating a year-on-year fall due in part to fewer bookings as a result of uncertainty in the lead-up to the UK budget.

Paramount’s flagship streaming service is rolling out a cheaper tier later this month, with Sky Media handling ad sales. 

Jack Benjamin and Omar Oakes unpack the media coverage and what’s in store for the industry with another Donald Trump US presidency.

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.

Sports viewership grew six percentage points quarter on quarter, while ad-supported streaming services received an 8% bump in subscription in part thanks to interest in the Olympics.