TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.
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A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.
Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.
At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.
Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.
Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses.
Analysis: Paramount pins hopes on FAST as a standalone BVOD service for Channel 5 became less tenable.
Bloomberg Media’s Duncan Chater told The Future of Media that being a good leader is not about one person, and you have to “understand yourself” first before getting the best out of everyone else.
New surveys from Newsworks and the News Media Association found that the public, as well as newsbrand editors and MPs, is overwhelmingly concerned with how AI can be used to create fake news ahead of next year’s general election.
Rob Pierre, the founder of Jellyfish, is stepping down months after completing the digital marketing agency’s sale to Brandtech Group.