More Industry News articles

The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.

The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.

A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.

The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.

The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.

Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.

Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.

The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.

A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.

According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.